Apple launches iPhone 13 and iPhone 13 mini, offering breakthrough camera innovations and powerful chips, and an impressive leap in battery life
With a stylish and durable design, an advanced new dual-camera system, which can improve photos and videos in low-light conditions, and introduce a movie mode
Apple in Cupertino, California today launched the iPhone 13 and iPhone 13 mini. They are the next generation of the world’s best smartphones with beautiful designs, smooth edges and five gorgeous new colors. Both models have major innovations, including the most advanced dual-camera system on the iPhone-the new wide-angle camera with larger pixels and sensor displacement Optical Image Stabilization (OIS) can improve low-light photos and videos, which is A new way to personalize the camera using photography style and film mode, which brings a new dimension to video storytelling. The iPhone 13 and iPhone 13 mini also have the ultra-fast performance and energy efficiency brought by the A15 bionic, longer battery life, brighter Super Retina XDR display, making the content lifelike, and the front cover of the ceramic cover is incredible The durability, entry-level storage space doubled 128GB, industry-leading IP68 waterproof rating, and advanced 5G experience.
iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight and (PRODUCT)RED,1 colors. Pre-orders will begin on Friday, September 17th, and delivery will begin on Friday, September 24th.
Greg Joswiak, Apple’s senior vice president of global marketing, said: “Our customers rely on the iPhone every day. This is why we make the iPhone 13 and iPhone 13 mini more powerful, more powerful, and more interesting.” “Both phones have it. Exquisite design, industry-leading performance, and advanced camera system with impressive computational photography capabilities, all of which have incredible durability, water resistance, and a substantial increase in battery life to ensure that customers can Rely on their iPhone. All of these are tightly integrated with iOS 15 and built-in privacy features, making iPhone 13 and iPhone 13 mini an unparalleled choice."
Beautiful and durable design with amazing battery life
The iPhone 13 and iPhone 13 mini have been redesigned from the inside to the outside, offering five brilliant colors, a durable flat-sided design and an elegant aluminum frame. The front of the 6.1-inch and 5.4-inch displays 2 uses a ceramic shield, which is unique to the iPhone and is stronger than any smartphone glass. Both models have the industry-leading IP68 waterproof rating, 3 designed to prevent common liquids from spilling. The redesigned rear camera layout and diagonally arranged lenses enable an advanced dual-camera system. The redesigned original deep-sensing camera system is smaller while still containing the same breakthrough technologies, including face ID, which is the safest among smartphones Face authentication, but provides more display area.
The improved Super Retina XDR OLED display provides incredible contrast for true blacks, the maximum outdoor brightness at 800 nits is increased by 28%, and the peak brightness of HDR content such as photos and videos is higher at 1200 nits, and more Energy saving.
The battery life of the iPhone 13 and iPhone 13 mini has been significantly improved, thanks to the A15 bionic, more efficient components, larger batteries, and the power optimization of the deep integration of hardware and software. iPhone 13 can provide incredible full-day battery life, 4 more than two and a half hours a day than iPhone 12, and iPhone 13 mini is one and a half hours more than iPhone 12 mini a day.
The most advanced dual camera system in iPhone
iPhone 13 and iPhone 13 mini represent a huge leap in camera design. Advances in hardware and computational photography technology can provide stunning photos and videos. The new wide-angle camera has 1.7 µm pixels and is equipped with the largest sensor to date in the iPhone’s dual camera system, capable of collecting 47% more light, reducing noise and achieving a brighter effect. Sensor shift OIS-a technology introduced in the iPhone 12 Pro Max but not in any other smartphones-also applies to wide-angle cameras, even in the more compact iPhone 13 mini. It stabilizes the sensor instead of the lens, so the shooting is more stable, and the custom-designed ultra-wide-angle camera with the new sensor can capture more detailed images with less noise in dark areas of photos and videos.
After extensive research on film photography and the powerful use of rack focus, the film mode on the iPhone records videos of people, pets and objects, and has a beautiful depth of field effect with autofocus changes, so anyone can capture movie-style moments , Even if they are not professional filmmakers. For creative control, the focus can be changed during and after shooting, and users can also adjust the bokeh level in the photo app and iMovie for iOS. The macOS version of iMovie and Final Cut Pro will be launched soon. 5 constitute the only iPhone 13 lineup capable of recording A device for post-editing the depth of field effect in the video. Activated by A15 bionics and advanced machine learning algorithms, the movie mode is recorded in Dolby Vision HDR. Both models also provide Dolby Vision HDR video recording-from capturing to editing and sharing-now all cameras support 4K up to 60 fps.
The faster neural engine, new image signal processor (ISP) and advances in computational photography technology in A15 Bionics provide support for the new features of iPhone 13 and iPhone 13 mini. The photography style allows users to bring their personal photo preferences into each image while still benefiting from Apple's multi-frame image processing. Presets and custom preferences are suitable for scenes and themes. Unlike simple filters, it can intelligently apply the correct adjustments to different parts of the photo to ensure that important elements such as skin tone are preserved. The dual camera system and the powerful functions of computational photography support Smart HDR 4, which now provides better color, contrast and lighting for each subject in the group photo, including making images more realistic under challenging conditions, and improved Night mode. The original deep sense camera supports all amazing new camera functions, including movie mode, photography style, smart HDR 4, etc.
A15 Bionic: the engine of iPhone 13
A15 Bionic is much faster than the competition, providing higher performance and better energy efficiency, making everything in the iPhone 13 series smoother. It uses 5 nanometer technology and has nearly 15 billion transistors to handle the most demanding tasks, including the latest computational photography capabilities. The new 6-core CPU with two high-performance cores and four high-efficiency cores is 50% faster than the competition, the fastest of all smartphones, and can handle demanding tasks smoothly and efficiently, while the new 4-core GPU is faster than the competition Competitors are 30% faster and achieve more realistic visual effects and lighting effects in graphics-intensive games. The new 16-core neural engine can perform 15.8 trillion operations per second, providing faster machine learning calculations for third-party application experience, as well as functions such as real-time text in the iOS 15 camera. A major advancement in the next generation of ISP, with computational photography and powerful camera hardware, together to create a new dual-camera system.
5G experience in more places
The world is rapidly shifting to 5G, and the iPhone provides an advanced 5G experience that has changed the way users connect, share, and enjoy content. The custom hardware design in the iPhone 13 series has more 5G frequency bands, allowing it to use 5G in more places for greater coverage and performance. 6 By the end of 2021, iPhone support for 5G will double globally, with more than 200 operators in 60 countries and regions around the world. Users can experience higher quality video streaming, more competitive gameplay in multiplayer games, faster download and upload speeds, and more on their favorite platform. With iOS 15, SharePlay7 on 5G will unlock powerful sharing experiences, such as watching HDR movies or TV shows with friends in a FaceTime call. Smart data mode will automatically switch iPhone to LTE when 5G speed is not needed, thereby intelligently extending battery life.
iOS 15 enhances the iPhone experience through new ways to stay connected, and powerful features that help users focus, explore, and do more with device intelligence. FaceTime calls feel more natural with spatial audio and new portrait modes. The new Focus feature helps users reduce distractions, notifications have been redesigned, and Live Text uses intelligence on the device to recognize text in photos and allow users to take action. Apple Maps brings a wonderful new way of navigating and exploring the world through a new 3D city driving experience and walking route in augmented reality. The weather has been redesigned, with a full-screen map and more graphical data displays, the wallet adds support for the Home button, and new privacy controls for Siri, Mail and more places in the system to further protect user information. 8
The iPhone 13 is designed to minimize the impact on the environment, including the use of an antenna cable that uses an upgraded recycled plastic water bottle that has been chemically converted into a stronger, high-performance material—a first in the industry. iPhone also uses 100% recycled rare earth elements in the magnets used in MagSafe, 100% recycled tin in the solder of the main logic board, and for the first time in the solder of the battery management unit. Both models also use 100% recycled gold in the plating of the main logic board and the wires of the front and rear cameras. The redesigned packaging eliminates external plastic packaging, avoids the use of 600 metric tons of plastic, and brings Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple has achieved carbon neutrality in global corporate operations, and plans to achieve zero climate impact in the entire business by 2030, including the manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transportation, customer use, charging, to recycling and material recycling, will be 100% carbon neutral.
Apple introduced the Macintosh in 1984, revolutionizing personal technology. Today, Apple is a world leader in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms-iOS, iPadOS, macOS, watchOS and tvOS-provide a seamless experience for all Apple devices and provide people with breakthrough services, including App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products in the world and making the world a better place than we found.
Apple introduced the Macintosh in 1984, revolutionizing personal technology. Today, Apple is a world leader in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms-iOS, iPadOS, macOS, watchOS and tvOS-provide a seamless experience for all Apple devices and provide people with breakthrough services, including App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products in the world and making the world a better place than we found.
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